Small Business Saturday
Wondering when Small Business Saturday is? Learn how this special day encourages shopping local and supporting small businesses.
When is Small Business Saturday?
Small Business Saturday 2026 – Saturday, November 28, 2026
Small Business Saturday is celebrated on the Saturday after Thanksgiving, falling between November 24 and November 30 each year.
DOWNLOAD: When is Small Business Saturday – list PDF
| Holiday | Year | Day of the week | Date |
|---|---|---|---|
| Small Business Saturday | 2024 | Saturday | November 30, 2024 |
| Small Business Saturday | 2025 | Saturday | November 29, 2025 |
| Small Business Saturday | 2026 | Saturday | November 28, 2026 |
| Small Business Saturday | 2027 | Saturday | November 27, 2027 |
| Small Business Saturday | 2028 | Saturday | November 25, 2028 |
| Small Business Saturday | 2029 | Saturday | November 24, 2029 |
| Small Business Saturday | 2030 | Saturday | November 30, 2030 |
| Small Business Saturday | 2031 | Saturday | November 29, 2031 |
| Small Business Saturday | 2032 | Saturday | November 27, 2032 |
| Small Business Saturday | 2033 | Saturday | November 26, 2033 |
| Small Business Saturday | 2034 | Saturday | November 25, 2034 |
| Small Business Saturday | 2035 | Saturday | November 24, 2035 |
Thanksgiving Weekend Shopping Days (2026)
| Shopping day | Day of the week | Date |
|---|---|---|
| Black Friday | Friday | November 27, 2026 |
| Small Business Saturday | Saturday | November 28, 2026 |
| Cyber Monday | Monday | November 30, 2026 |
| Giving Tuesday | Tuesday | December 1, 2026 |
What is Small Business Saturday?
Small Business Saturday was created to encourage people to shop locally and support small businesses during the busy holiday season. It began in 2010, launched by American Express, and quickly gained national recognition.
The day reminds shoppers that small businesses are at the heart of communities—offering unique products, personalized service, and meaningful connections. It’s the perfect time to find one-of-a-kind gifts while helping local shops thrive.
Is Small Business Saturday a Public Holiday?
No, Small Business Saturday is not a federal holiday, but it’s widely recognized across the U.S. Many cities and communities organize special events and promotions to celebrate local entrepreneurs.
What Happens on Small Business Saturday?
🏪 Shopping at local stores, boutiques, and markets
🛍️ Supporting small online businesses and artisans
☕ Visiting local cafés and restaurants
🎁 Buying handmade or locally crafted gifts
Interesting Facts About Small Business Saturday
- The first Small Business Saturday was held in 2010 and became officially recognized by the U.S. Senate in 2011.
- Every dollar spent at a local business generates an average of three times more money for the local economy than shopping at big retailers. (source)
- The day has expanded internationally, inspiring similar “shop local” movements around the world.
- Many small businesses now offer special deals or events to celebrate and thank their loyal customers.
Printable Calendars
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